Value-based pricing formula explained (with free worksheet)
Alvaro MoralesIn the SaaS world, recurring payments have emerged as a cornerstone of business success. But what is a recurring payment?
It's the automatic, scheduled collection of payments from customers for ongoing access to your solution and services.
This guide will explain the benefits of recurring payments for SaaS businesses. We’ll also explore the inner workings of this payment system and provide a detailed overview of common recurring payment methods.
A “recurring payment” means an automatic charge on a schedule. The customer gives consent once. You then bill each period for ongoing access. Most recurring payment examples in the SaaS industry renew monthly or annually.
Quick recurring payment example: A project tool charges monthly recurring payments of $29 per user until the user cancels. Some providers bill a fixed fee, but others charge a base fee plus usage.
Recurring payments have become an integral tool for SaaS businesses. But what makes this billing model so compelling? Let's dive into the specific advantages that drive SaaS companies to embrace recurring payments:
Note: Want fewer manual steps and fewer errors? Explore our automated billing software overview.
A recurring payment system works by following these 4 main steps:
Tip: Variable recurring amounts (for usage) need a transparent invoice presentation so customers understand what changed.
Note: Need tooling to run this reliably at scale? See our guide to subscription billing software.
Choosing the right methods can shape results. Here’s a closer look at common recurring payment options.
Recurring card payments are the default for most SaaS. You store a token, then charge it each cycle for monthly recurring payments or annual plans. Let’s go over some benefits and considerations:
Note: Enable dunning, account updaters, and smart retries to power enhanced recurring payments without extra engineering.
Direct debit pulls funds from a bank account on a schedule. In the U.S., use ACH. In the EU, use SEPA. In other regions, use local debits (e.g., Bacs, BECS, PAD). Let’s analyze this type’s benefits and considerations:
Tip: Pair direct debit with clear invoice emails so that customers know when a SaaS recurring bill will come through.
PayPal supports recurring agreements for subscriptions. Customers pay from a PayPal balance, card, or a linked bank.
Note: For payment methods, fees, and risk controls across wallets and rails, read our SaaS payments guide.
Wallets speed up the first checkout and save a tokenized card for future renewals.
For B2B, send an invoice but collect payment automatically via stored card or direct debit on the due date. This is a billing workflow, not a separate payment rail: the payment method is still card or ACH.
Variable Recurring Payments (VRP) let a customer authorize bank-to-bank pulls with fine-grained limits (amount, frequency, merchant).
These items shape how you bill and communicate, but they aren’t how money moves.
Tools like Recurly manage plans, proration, invoicing, taxes, and recurring payment retries. They integrate with payment methods; they are not a payment method. Keep them in your stack for billing logic and reporting.
Note: See how to run plans, proration, and renewals at scale in our SaaS subscription management blog post.
The customer pays once for a fixed period (for example, 12 months up front). There is no ongoing automatic charge during the term. This is a billing model, not a payment method.
You charge after usage (for example, metered API calls). The payment method is still card or bank debit. Postpaid is a pricing/billing model, not a payment method. Invoice presentation and explanation should be clear to avoid customer confusion.
Note: Comparing flat‑rate, tiered, hybrid, and usage-based pricing? Start with our SaaS billing models explainer.
So far, we've explored various recurring payment methods in SaaS. Now, let's talk about how Orb is the definitive tool to simplify and elevate your recurring revenue strategy.
Orb is a done-for-you billing platform designed to help SaaS businesses of all sizes. We provide the tools and flexibility you need to manage recurring payments with ease and confidence.
Here's how Orb can help you optimize your recurring billing processes:
Ready to make the most of your recurring revenue strategy? Add Orb as your recurring billing solution to support a variety of pricing models, accurately bill customers, and make data-driven pricing decisions. Explore our flexible pricing plans to find an option that fits your business needs and budget.
See how AI companies are removing the friction from invoicing, billing and revenue.